Taking your idea from concept to fruition, gambling your time, money and reputation on a hunch? It’s just about the scariest thing you can do. But here’s the dirty little secret no one tells you: You don’t have to do it alone. In fact (and here’s your first reality check): you can’t. Seriously, it can’t be done. So, let yourself off the hook – and let me help you bring your dream to life!

When does this get easy?

When you first started your business, armed with a brilliant idea and boundless energy, everything seemed shiny and happy and full of possibility. Now, you’re spending your days trying to decipher Instagram algorithms and SEO strategies and hiring decisions and wholesale pricing, and you just wish someone could drop in with a carpet bag and a talking umbrella, solve all of your problems and remind you of what you loved about your business in the first place.

That’s where I come in. Part adviser, part strategist, part cheerleader – put simply, I’m here to solve your problems and bring out the best in your business. My professional background makes me the perfect person to help you balance the creative with the practical, untangle that mess of knots that’s keeping you up at night, and put you back in touch with your vision.

Whether you’re a fledgling business owner with a great idea and no clue how to bring it to life, or a seasoned pro who’s reached a pivotal turning point in your business and needs an objective partner to help you parse the options and find the right path, think of me as your personal Mary Poppins in the big, bad world of small business (sadly, minus the talking umbrella).

Strategy Services

So, how can I help?

We’ll sit down, review all (yes, ALL) of your problems, questions, and brilliant ideas and turn that uncontrollable tornado of great ideas swirling in your head 24/7 into a clear, concise map that begins exactly where you are and leads you, step by step, to exactly where you want to be.

But specifically:

• 360° Brand Assessment: also known as a fresh set of eyes and an expert’s take on what’s working (and what’s not) with your business.

• Marketing 101: I’ll unravel the mysteries of marketing and PR, and help you craft a marketing strategy that’s perfect for your business.

• Copywriting coaching & editing: I’ll teach you my secret sauce of messaging strategies, complete with style guides and game plans to help you put your most articulate foot forward.

• Creative customer targeting techniques

• Human resources strategies, game plans and problem-solving.

• Long-range growth plans and road maps to make sure your small business ends up exactly where you’ve always hoped it would.

• An unlimited source of informed opinions, a shoulder to lean on and all-around indispensable partner in crime.

• A voice of reason to remind you of the JOY and POSSIBILITY that you saw when you first created your business.

Let’s roll up our sleeves and get to work!