Compelling copy is the key to making sure your message comes through loud and clear. Whether you need a bit of polish or a full-fledged makeover, the trick is to create a dynamic, wholly original narrative that hits your target customer right between the eyes.
For example?
restoration hardware
Copywriter at Restoration Hardware and RH Modern, creating product descriptions designed to appeal to the high-end interiors market. Restoration Hardware's Vice President of Brand Copy, called my work "elevated, informative and beautifully written."
"Rendered in warm reclaimed teak, the low profile and grounded silhouette are the perfect counterpoint to the collection's subtle dimensional details, revealing a new perspective from every angle."
ZAGAT
Lead Retail Editor for the Zagat Portland City Guide. Transformed thousands of raw user-generated reviews into hundreds of fun and funky Mad-Libs-style retail reviews. Proofed galleys, wrote front-of-book material, and mastered the fine art of the Zagat run-on sentence.
"Your 'urban chicken brood' rules the roost at this 'charming' citified farming 'gem' in Buckman, which stocks 'gorgeous' live birds, organic feed and 'plenty' of garden accessories, including heirloom seeds - all at reasonable prices; a 'friendly, helpful staff' overseen by a husband-and-wife team and 'cats lounging about' offer further enticement, 'making a trip here more of a treat than a chore'."
-- Urban Farm Store
ARIEL GORDON JEWELRY
Created all product copy for a complete website redesign, including more than 200 individual products, category/collection descriptions and an easy-to-use template for future product additions.
"We adore the delicate drop of our Diamond Lariat Necklace, and think it belongs in everyone's jewelry box. Elegant and simple, with just the right touch of sex appeal, it's stunning layered over a tee, peeking out from a button-down shirt or setting off the neckline of an evening gown."
FOX THEATRE
Drafted all of the signature, go-to copy for this Historic Landmark theatre in Atlanta, including The Fox Story, a comprehensive Case Statement used for PR and fundraising, and a 16-page special section about the 40th anniversary of the "Save the Fox" campaign for Atlanta Magazine (eta June 2015).
"Word about the magnificent new Fox Theatre quickly spread. Its ornate gilt work, soaring turreted ceilings and stained glass windows, all leading to a vast cobalt "sky" with a sea of twinkling stars, were the perfect accent for the glamorous productions audiences lined up to see."
IVILLAGE
Wrote and produced content for this 4-week series at iVillage.com, including writing copy for author Charles Duhigg, an expert on forming and maintaining positive habits.
"Maybe you can’t 'Eat, Pray, Love' your way to Tibet. But you could check out a local monastery for a weekend retreat. Got kids? Pick a book to read as a family, then take a trip to a visit the real thing. Swiss Family Robinson would be a great excuse to visit a wild animal park!"
GRAYLING JEWELRY
Created all product copy for a complete website redesign, including nearly 150 individual products. Consulted on home page design and usability issues to make the new site streamlined, compelling and retail-forward, resulting in a 30% sales increase over the prior year.
"It’s no secret that we love a good statement necklace, and our Caviar Gemstone Necklace is the grande dame of them all! Chunky, opulent champagne crystals are artfully wrapped in rocker-inspired antiqued brass chain to make this piece both timeless and utterly unique."
1LAW
Wrote all initial brand copy for this 21st-century law firm's innovative website and groundbreaking app.
"Federal immigration laws can be overwhelming, from the dozens of forms to be filed, timelines to be met and court appearances to be made. Our seasoned experts will streamline the process, and ensure you don't miss a step on your path. Whether you're seeking a temporary visa or permanent citizenship, we're here to help you realize your dreams."
BEVIN
Wrote and produced a debut media kit for this fast-growing jewelry designer. Oversaw all aspects of design, and worked with the designer to create a customized public relations/marketing strategy she could implement on her own that delivered serious results.
