“I’m happiest when I’m solving problems for people.
That feeling at the end of a meeting with a new client, when you can see the relief and clarity on their face and you know you’ve done something special.
Attending the grand opening of a client’s first brick-and-mortar store.
I live for those moments.”
I'm a (former) business attorney, public relations exec, political strategist and lifestyle editor with a passion for extraordinary writing, creative solutions, and helping small business owners build their empires.
I offer business growth, marketing and success strategies to designers, professionals, brands and boutiques to help them find - and keep - their dream customers.
In over a decade of practicing business law, I counseled clients through every possible crisis and opportunity. Starting up, adding (and subtracting) partners, hiring, firing, navigating the perks & perils growth, managing tricky administrative issues... I've seen - and solved - it all. Working in both public relations and publishing, I’ve had the chance to experience the world of marketing from every angle, putting me in the unique position of knowing what actually works (and what definitely doesn't) when it comes to marketing strategies.
Every small business owner needs a sounding board - that rational voice of experience to tell you which ideas will work, and help you fix the ones that won't. Someone who has a fresh perspective and a birds-eye view of the big picture. I'm passionate about playing that role for my clients, and - simply put - my strategies get results.
Curious about my editorial chops?
As the founder of a successful lifestyle website, I earned a reputation as a down-to-earth and hyper-discriminating expert on style, interiors, travel and design, which I continued to cultivate as a contributing writer, editor and lifestyle expert for extraordinary online and print publications, including Design*Sponge, Daily Candy, iVillage, About Face, Diablo, Oregon Home and more. Spending a decade writing about and working closely with the brands and businesses I know and love paved the way to becoming a copywriter for some of my favorite brands, including Restoration Hardware, Ariel Gordon Jewelry, and Zagat.